What Is Email Marketing
First of all email marketing has been revived in the last few years and it may be worth getting a bad name after a slow period of time but unfortunately, many of the specialists out there say that email is dead or will die when you look at it. You will find that technology is gaining popularity as more and more email accounts are being created. What we see is the remoteness of email because of the reliance on the email medium and the way people use it. In fact, what we see is that email is a very important link for people in the retailer business and the information they need to receive, so the value of email and people Let’s take a look at how to use and how businesses now use email.
One of the most lucrative activities of all marketing channels is that most people check their email address early in the morning more than any other online communication email. Sometimes they sit down and do some business before they get out of bed, sometimes before breakfast. They check the email to see what they received and what is important for the first thing. Morning but more Americans’ e-mail is one of the basic activities for people’s online behavior and their needs for their direct marketing day. Even the association says that for every dollar spent on email marketing, other online and offline marketing channels have twice the benefit of email marketing. There is a return of at least forty dollars on that investment.
This makes e-mail a more cost-effective medium One of the things that has definitely helped revive email as an important part of business communication is online and offline marketing. Signs on mobile devices and smartphones can actually be one of your two emails. Unlocked from a mobile device Think about the way you use your mobile device to find out what’s going on with your mobile device, which has increased the number of times people check their email address and have access to their email address. Email revival certainly depends on the explosion of smartphones and mobile access. But even more, than 77% of consumers prefer to get permission-based marketing through their e-mail. Email is a more manageable format because of their social channels or other media so they can keep it back and reprint it. It is more connected and accessible so people prefer to receive marketing based emails.
What are these new developments and emails that allow for a completely different level of marketing due to social media or other media? The event and it led to a huge revival in the e-mail as a very lucrative marketing activity. The first is that communication is triggered, which means that our data systems are better maintained. We have come to realize that there are certain things we can do. Automatically we can automate a message as a response when someone takes a specific action, if someone is in a lead process we can automate the email and give them a constant drop of information that will guide them through the process. It is also possible to automate messages based on specific behaviors, and as soon as someone does something, the system sends an email to guide them to the next task. Provoked communications are received and thanked and often seen. Workflow communications have become an important part of automated messages that you have previously created and that you can create once and then b. Sending automatically and doing this manually with better systems can save you time and money and help us better understand who our recipient’s areas better data.
We can request more information about them and we can go to a third party and see where we have additional information about them regionally. We can also view demographic information. Click through the email to see their tendency to open emails and see if they are usually on a cell phone. Usually, on a desktop or a combination, we can learn a lot more about our recipients and talk to them in a way that makes them want to listen. So personalizing and understanding our recipients can send us a better message. The great thing about email activation is that we have the ability to look at all the links we send via email and see who clicks on those links and what we can do to assess the profitability of each of our campaigns and send you the next business You can always go back and see what people did and did not respond to before – they can even send you what did not respond Before checking your email to see how they respond to a small test set and then before you send large groups to follow Setting it up has become more sophisticated so we can immediately see the success of a business and the factors that led to it.
With that successful breakup, we are able to look at our list as a group, not as a large group of names, but we can begin to categorize people based on what they have seen, what they have downloaded, what they have bought or what they have done. You can find out about them by asking your users Their birthday is their zip code according to their age and then you can start to divide your business by regions and from different business perspectives you can send different messages to different people. Living in a southern hot climate you can market them differently depending on the type of business you belong to and see the differences in the way people behave depending on the region. It’s now easier to treat people differently based on who they are and who they are and to personalize every email you send with the names and data on your list when you log in and with the recipient’s name.
Maybe with their birthdays or other information you have about creating a large database of your users you will be more likely to personalize the message and the more you personalize it, the more people will respond that the higher the open rate the faster the higher the transaction rate. Let’s see how all of this comes together to make your email more personal. It starts with the list and is about the most valuable list you have ever built and you can build yourself the times you might need to go out and find a list. Especially if you are starting or getting to another area and so it starts with the list and the next step is if you need to get started. If your email address appears invalid or starts filtering, it will not return to incoming mail and you have it back at the user level. Sometimes people also have spam filters that their Internet service provider has, so you need to access those incoming filters as soon as they enter your email address. You are competing with all other emails a person receives that day or at that time.
So the next step is for the user to open your email address and then click on it and you seem to lose more and more of those names and give people the opportunity to get what you want and open emails. Get one thing Another is that they click on the bid to find out more, and as soon as they see that information they have to decide if it is relevant and timely, and now they need to sell that conversion or it could be that we are the leaders in this case. The appointment is going to lead to that lead sale in the end so we need a lot of lead before we get a lot of sales but here’s the ultimate cap of all this and this is going back to one of the new developments, it is the measure and the lifespan of the customers who acquire it what? What is the lifespan of the loyalty emails we send to the specified section? What is the value of the mail you can make? Measure every mailing address you send to each sector, look at the value you need to know what are the returns on your investment in developing this email or this email business and see how you can tailor what needs to be set up. Or if you want to change different aspects throughout this whole measure revival, the downside is that you have a lot of steps to look at to determine if the right people have the right message to send at the right time. They will go to the right page with the right offer to convert them into a lead or a sale, but in the end, you should always weigh the risk.
Most people pay attention to how many or how many openings I have. I have received clicks and in fact, you are measuring two steps in the middle of the funnel rather than measuring the entire funnel. You cannot measure the parts that make up the entire business. Now here is an example campaign and this is with a high-quality buy list and we know it is a high-quality list because of the response rate. So in this example, it costs about $ 5,000 to get 200,000 high-quality names on the list and now only 140,000 of those 200,000 names have landed Paint Cow, about 70% of those names were past spam filters obtained or valid email Of those 140,000 addresses, only thirty-seven thousand 800 have been opened, so we have now opened about 27% of our names and then you will see a big difference between opening and clicking, then only 200,000 names down about four thousand sixteen twenty-five Five are still ahead and click on the 16 16 and 25 landing page to access the landing page. Sail now has a conversion rate of 26%, which is great. Of those 14 sales, we know that each new customer has an average of four annual sales.
So if we have an average of 14 new customers and four sales per year, that’s an average of about 18 new sales in the lifetime of those customers, which means that the business has earned 1877 percent of the initial investment of $ 5,000 on that list. As you can see from investing in an email business, investing 1800 percent is a good list, a good offer and a good conversion rate to bring people in that business to market, and looking back at your life later will help you get a better perspective on the startup business But to look at the long-term value of a customer acquired through that business and the return on investment you will see that e-mail is actually a very lucrative activity. Out of the entire marketing mix, IBM quickly created a business with a budget of $ 2,000, and with that $ 2,000 they created an email business of personal trainers, which was directed to IT professionals for training and education. The imagination of that campaign cannot be overstated and how great it will be to work for that business and if the investment return you see when you receive it is right and you bring the right message to the right people at the right time with the right gift that is the heart of marketing, by email We can get measurable and high investment returns and that’s why email marketing is so popular.