What is Direct Marketing?
marketing Zoo Marketing OK, we are now talking about how to make this money. Now I worked for an advertising agency in the late 80s and they do the mail mail they do on TV and when they run sales go up. They will not say that nothing will happen when they do not say an advertisement. We are marketing directly as we respond directly. What we do and I thought it was a very good question. So the definition of marketing zoo marketing focuses on one key thing that is a measurable response, so I have a piece of mail here. Free Number We Come Watson Number 800 However you know when you look at this side you know you look at this side you don’t know it looks at the other side of the tea you know they know nothing else to call you but they want y generating a measurable sponsor You can not say that you know this direct marketing designed for.
That is not the case. So there are so many things to measure so I sat down with one about a year ago my clients and their IT person were not there, their web person did not show me clicks and feelings and the duration of the site. He told me all these measurements and they said they were on the lookout but I said so and your campaign was active and he did not know what I meant. He knew that he did not understand the gross margin or the cost of the media or the cost of public works or any economy that actually made money in a business. He has completely lost sight of the fact that you often make money that you can not find in direct mail, but the tricky part of going back to the advertising agency is that we got this and this cloud we got this cloud and and we are inside the cloud, what kind of c? Samsung activates this great ad about people Lined up for the iPhone, they say their Android phone is more advanced and only older people use the iPhone and I will switch to Samsung anyway. Of those thousands of ads, there may be reasons to do so.
I will receive part of my money because I have seen it. Samsung may not know and that’s right. Because if I get enough feelings from this guy exploding, they will eventually get him for me. Of course I do not see ads for HTC, so I do not know how I intend to get it, however direct ju marketing can give us some clue as to what we can do Sort this out well yes I believe it is us in direct marketing That’s what it has. Our universe is good, the universe of our people has become so galaxies after higher education with high incomes of 25 to 55. Maybe a little younger than what they do, but we’re right, we’re going to do a direct marketing business, we’m going to do something that generates a measurable response, so we’m going to create something we can measure, but we Let’s say something different Let’s do what we’ve always done to team up Maybe we have TV ads active and what to do and if we put it on put a responsive device like us on Facebook or something and we’ll be b We do something new We like direct mail We are making a new radical medium.
You are a mailman to these people and we are going well now. Not having a good example is often better than doing a piece of mail, because when you mix the media it can be more difficult because we can guarantee that everyone else will give it to you. So in order to go back to direct marketing we really need to create an experiment by ourselves. And we will receive a pro-Galician mail. It’s a little more refined than you know. I have tested them very carefully and they look the same so that only the piece we are trying to test can be guaranteed to be different from everything else. I did a directory check. Because it was for printed merchandise and all I did was change the logos of the brands. Directories are the same. I took it to a DMA conference. Hundreds of spectators I held up the slide. Cover B, raise your hand when you see the difference. I bet it was so subtle that about half of the audience could raise her head after a minute and if you say it well how does it make a difference in the campaign? It’s a difference of 40% of the mail we cover. One hundred thousand pieces in one envelope covers three hundred thousand in the other. No other book. One copy or one price change. Nothing changes. Forty percent difference. Okay, these things are really important. We are very careful to know what is doing differently and if you do not know how to do this you should call an old junk mailman and he will tell you how to do it now? The sea and everything else looks good on social media and mass media This cloud has just come out, so we have got the cloud here and the cloud is still affecting our audience and our universe.
But what is its significance? It affects our audience equally and it invalidates and gives us what we are allowed to do. Then we set it up correctly. See the difference between access a and reach b. Then when you make money the way you earn data g with marketers Do you change audiences, then you know that you are taking different parts of that universe in the long run and we are for it We’m looking for ways, and then people tell me they’ve got it, and then they ‘get what I want. That product has a positive impact on our message to all that we go through in the marketplace, affecting our audience and our connection to the universe, and dramatically altering the results of the message. Possible and both are important The only way you can actually identify this is going out if you are doing direct marketing and having data mountains is not enough and having fantastic modeling techniques and tools is not enough and you should be able to set it up correctly. Do a field valid scientific experiment. It’s the magic of direct marketing. Only in direct marketing and in direct marketing can you isolate the causal variables so now you know how to make money with data I John McGuire Have fun with your data.
Direct marketing tips: how to send a successful direct mail
Digital technology has given businesses a wide range of new channels through which they can reach their customers via email and social media, and these digital channels have grown rapidly and many expect them to become the preferred choice of marketers and retain all direct mail through them. Has been kept. As one of the most effective marketing tools available, it actually has an average response rate of 30 times higher than that of mail. The media that once hoped to replace it with a better response rate is now looking to build a successful business. On receiving allowances. So there are always five valuable questions to ask first whether they are a business or a consumer. Whether they are male or female, young or old, it is clear to whom you are selling. Asking the right questions will be an important focus for every other step in the planning process. You can summarize what you want to achieve in one short sentence and the best way is to make a clear call. It is known to increase product results for the third time, including discounts or incentives, and QR codes can enhance the reality or fight with embedded audio and visual curiosity, but the impact on postage costs on all previous sizes and weights varies from country to country.
Fourth, how do I send it out? It requires a good quality mailing list of all your data. It is easy for the right person to reach the right address. Job businesses are closed and there are over 200 address forms worldwide for accurate data retrieval. ents and that can increase responsiveness by up to 50%, and using mail with other media channels can help create a fifth conversation with customers. How do you know how you got your message? The ability to measure and respond to whether measurement manual queries or data capture is essential does not have to be complicated to design and work with direct mail. It integrates with other communication channels and literally helps bring your marketing message.
Direct Mail Marketing Campaign Tips
You know you want to send a piece of mail directly, but you’re not sure where you want to get successful return mail, so let’s talk a little bit about the different aspects of the direct mail business. First of all I would like to talk about the different types of mail emails that have letters in an envelope. It’s so big you can know it can be a window envelope it can be a normal address 10 envelope. Next up be a little bigger We can have postcards and postcards that are small in different sizes. When it gets a little bigger it can reach between six and nine and eventually the largest size you can use at standard prices will be six forty Next we have automakers and these can be pieces for you. We have a directory mail that opens next to something like this next piece that opens. It could be a city magazine and it’s a standard eight-and-a-half to eleven or my daughter’s favorite American girl ca finally we have an unusual or dimensional mail. This is again a great example.
It requires extra mail. But the direct piece of mail you choose can depend on your budget and how much information you have. Cheaper than postcards and a piece of your dimensions will be the most expensive A few things that can contribute to the success of your business can be attributed to your success rate Forty percent of the list is how good your list is It is a hot list from people who already know you or who you have bought from a list broker If the list is normal, you will get a higher success rate from a list of people who already know that you have a clean list. Their mail opens above the trash, so if you address the same piece to the same person, it will not be readable, so we recommend moving your listing to ma.Forty percent of your success rate can be attributed to the right person or the right address. No matter how interesting it is to offer your piece to the person receiving it, it will force you to make a call or visit or visit your website. Your office is the ultimate twenty percent creative and this section is very unusual in how visually your piece relates to the end user, it opens up in a very unique way and the inside piece is a very unusual size.
The Success of Your Mail Mail Business If you personalize your mail mail piece to a large extent you can really make an impact on the end user and connect them to a greater number. The first sample I want to show you a few samples is I ran a half marathon and this is where I ran the Rock and Roll Half Marathon in Las Vegas. So after the competition I received this postcard in the mail. He had the rock and roll logo of the race I had and it had a special bonus and continued to read on the back that I thought you drove the race and this really hit home and the picture really tried to relate to what I did and I thought this was a great piece again The next part is that it is personalized with the person’s name. It is personalized on the address side and has contact information for sales agents depending on the location of the individual agents. So this piece has been used all over the country and they have customized it with the name of the person as well as their sales representative. Area and Sales Agents Contact Info There is a well-known theme park in Florida that offers great job personalization. Send me that piece Hey Kelly Party You’ll be back in April These are great things we thought you’d like to do and show photos of the resort where you are staying and list the different things you would like to do when you visit the park.
I want to talk about a few different sizes of postcards and why they are effective and why they are not so effective The first size will be six quarters. This is very small and if you receive a lot of mail every day, it may be lost in the mail. Maybe it doesn’t show much about this size. Postage However it can be mailed under first class postage. So this is a great economic option and another big one would be something from six to nine. Probably the most popular size we print mail for is a very large size, it is six to eleven in size and it is the largest size you can mail at normal standard prices at no extra charge. This makes it even more important for the mail to stand out in your mail. What I want to mention with the postcards is that this address side is usually the one you see on this side when you receive your mail so you should force this side and do not forget to kiss them until they turn it over and go to the back side. You want to keep your sentence simple. You have to have a big variety. You must have the required tickler. You do not have to have a complete postcard from your website. This is very busy yes it is broken down into pictures, but this card has a lot of information and may not be able to read this again with people reading the mail above the trash, eventually you need to check out what a few small businesses can do with your mail.